INNERDOT > ORBIT
Experienced marketing support, working as part of your team
Orbit gives you an outsourced marketing agency, strategic guidance and weekly practical support, all focused on helping you achieve your most important goals.
INNERDOT > ORBIT
Growth brings more opportunities… and more decisions
As a business grows, the marketing rarely becomes simpler.
There are more audiences to reach, more opportunities to consider and bigger decisions to make. Campaigns need planning, projects overlap and it becomes harder to keep everything connected to the wider direction.
You may have capable people within the team, but nobody with the time, experience or headspace to oversee the whole picture.
Without that joined-up thinking, marketing can become a collection of separate activities. Everyone is busy, but it isn’t always clear whether everything is moving in the same direction.
That’s where Orbit comes in.
An outsourced marketing agency that becomes part of your team
Orbit is the closest level of InnerDot support, giving you weekly access to strategic, marketing and creative experience across up to three important goals.
We’ll work closely with you and your team, helping shape decisions, plan activity, spot opportunities and keep larger projects moving. Rather than waiting for a brief, completing a task and disappearing again, we’ll understand what you’re trying to achieve and stay involved as the plan develops.
That might mean reviewing performance, shaping a campaign, improving your message, planning content, supporting an internal team or helping you decide whether a new opportunity is genuinely worth pursuing.
Orbit gives you the thinking of a strategic marketing partner, the broader skills of an outsourced team and the continuity needed to keep everything connected.
Orbit could be right for you if…
You may be working towards ambitious goals, leading a period of growth or managing several important projects at once.
Perhaps you have some internal marketing resource but need more senior guidance, broader experience or additional creative capacity around the team.
You’d value proactive ideas rather than waiting until you already know what to ask for, and you want trusted people who understand the bigger picture well enough to contribute to important decisions.
You may be the owner or director, but you don’t have to be. Orbit can work alongside marketing managers, leadership teams and other people responsible for helping the organisation grow.
You don’t simply want another supplier. You want experienced people who feel invested, involved and part of the team.
What’s included in Orbit?
Part of your team
Orbit includes:
- Support towards up to three strategic goals.
- A practical 90-day roadmap.
- Weekly strategic check-ins.
- Strategic business, marketing and creative guidance.
- Priority WhatsApp support.
- Ongoing proactive ideas and recommendations.
- Higher-level strategic involvement.
- Campaign planning and optimisation.
- Practical implementation support.
- Regular progress and performance reviews.
- Priority DuoDot Studio scheduling.
- Access to The Loop Group.
- Sector exclusivity and priority access.
- 20% savings on DuoDot Studio projects.
Start with a Business Growth Session
Before we recommend Orbit, we need to understand your goals, current marketing, internal resources and where greater strategic involvement could make the biggest difference.
Your Business Growth Session gives us time to step back together and look at the full picture.
We’ll explore what you’re trying to achieve, what’s already working, where opportunities may be getting missed and which projects need stronger direction or support.
From there, we can establish whether Orbit is the right fit and begin shaping a practical way forward.
You don’t need to arrive with a finished strategy. Bring what you know, what you’re questioning and what you’d like to change. We’ll help you work through the rest.
What happens when you join Orbit?
Discover
We begin with your Business Growth Session, exploring your goals, opportunities, current activity and the wider picture around the organisation.
Plan
We turn what we discover into a practical 90-day roadmap built around up to three strategic goals and a clear set of priorities.
Keep moving
Through weekly check-ins and ongoing collaboration, we’ll help shape decisions, put plans into action and keep everything moving in the right direction.
A strategic partner, not another supplier to manage
Orbit isn’t about holding a weekly meeting, making a few suggestions and leaving you with another list of things to do.
We’ll stay close to what’s happening.
We’ll understand why the campaign exists, what the website needs to achieve, which audience matters and how each piece of work connects to your wider goals.
That context allows us to bring ideas to you, notice when something is drifting and help you adapt when priorities or circumstances change.
We can work alongside your internal team, fill gaps in experience and provide practical support when more hands are needed.
You won’t have to begin every conversation by explaining the whole business again. We’ll already know what you’re working towards and why it matters.
Is Orbit the right level of support?
Orbit works best when you want regular strategic involvement, proactive thinking and practical support across several connected goals.
If you mainly need clarity and monthly accountability around one goal, Flow may be enough.
If you already have a direction but need fortnightly support and greater implementation help across two goals, Motion may be the better fit.
Orbit is for when you need us closer: contributing regularly, collaborating with your team and helping shape the direction rather than simply supporting individual tasks.
You don’t need to decide before speaking to us. Your Business Growth Session will help us understand what you need and recommend the most appropriate place to begin.
Your Orbit questions answered
What does an outsourced marketing agency do?
An outsourced marketing agency gives you access to marketing strategy, planning, campaigns, content and creative expertise without building a complete in-house department.
With Orbit, the support is shaped around your goals rather than a fixed collection of monthly tasks. We stay involved, review progress and adapt the activity as your needs change.
How does Orbit work as a strategic marketing partner?
We take the time to understand your organisation, audience, goals and current challenges.
Through weekly conversations and ongoing collaboration, we can contribute to decisions, bring forward ideas and help keep marketing connected to the wider direction.
The aim is to feel like part of your team, not an outside supplier waiting for the next brief.
What does weekly marketing support include?
Orbit includes weekly strategic check-ins, priority WhatsApp support, campaign and content planning, progress reviews, proactive recommendations and practical implementation help.
The exact focus will change as priorities develop, but every activity remains connected to the goals agreed in your 90-day roadmap.
Do you provide fractional marketing support in the UK?
Orbit gives UK businesses and organisations access to experienced marketing, messaging, branding and creative expertise on a flexible, embedded basis.
We can work alongside your existing internal team to provide senior-level guidance and additional capacity, or step in where you need broader strategic direction and specialist support that isn’t currently available in-house.
Can you work from our office?
Most of our regular support is provided through online meetings and ongoing communication, which allows us to stay closely involved wherever you’re based.
Where it would be genuinely useful, we can also spend time at your premises for planning sessions, workshops or to work alongside your team. We’ll talk through what would work best during your Business Growth Session and agree any on-site support with you in advance.
Ready to bring experienced people into your team?
Tell us what’s happening, what you’d like to improve or what you’re trying to achieve.
We’ll help you find the most useful next step.
