NEWBARN FARM
Bringing Newbarn Farm’s online presence together
OUR WORK > NEWBARN FARM
Website design, brand alignment and joined-up marketing
Newbarn Farm already offered something special: four contemporary cottages, six fishing lakes and a peaceful countryside setting between Paignton and Totnes.
What it didn’t have was an online presence that brought all of that together.
We helped Alex unify the brand, sort the digital loose ends and create a website that makes it easier for visitors to understand what’s available, explore the farm and take the next step towards booking.
The result is a calmer, clearer and more connected online presence that finally reflects the experience Newbarn Farm offers.
The project at a glance
Client: Newbarn Farm Cottages & Angling Centre
Sector: Tourism, hospitality and leisure
Support: Brand alignment, website design, SEO foundations, Google Business Profile and social media
Goal: Make Newbarn Farm easier to find, understand and book
A wonderful place hidden behind a muddled online presence
When Alex took over Newbarn Farm, he inherited more than its cottages, fishing lakes and beautiful surroundings.
He also inherited scattered contact details, inconsistent branding, old social media accounts and online information that didn’t always join up.
The website wasn’t doing justice to the experience Newbarn Farm offered either. Visitors had to work too hard to understand what was available, find the right information and know where to go next.
This wasn’t simply a case of making the website look nicer.
Newbarn Farm needed one clear identity and a digital presence that connected the website, Google profile, social channels and booking platforms.
Sorting the foundations first
Before designing anything new, we began by bringing the existing pieces together.
We standardised contact details, refined the Google Business Profile and connected the relevant social accounts and booking platforms. We also adjusted the existing logo colours and developed a more consistent palette, giving Newbarn Farm a clearer visual identity without losing what people already recognised.
With those foundations in place, every touchpoint could begin telling the same story.
Building the website around the visitor
The new website needed to do more than show attractive photographs.
It had to help different visitors quickly find what mattered to them, whether they were planning a peaceful cottage break, looking for a day’s fishing or discovering somewhere new to explore in Devon.
We created a clearer structure for the cottages, fishing lakes, angling centre and local activities, supported by photography that communicates the setting and character of the farm.
The website also provides clearer routes into the booking process, while its content and page structure establish stronger foundations for people searching for cottages, fishing and countryside stays in Devon.
What changed
A more consistent brand
We refined the existing logo colours and developed a coordinated visual palette, helping Newbarn Farm feel more recognisable and consistent across its website and wider marketing.
One joined-up digital presence
Contact details, Google information, social channels and booking platforms were reviewed and connected, reducing confusion and making the correct information easier to find.
A clearer route from discovery to booking
The new website brings the cottages, fishing and wider Newbarn Farm experience into one place, helping visitors understand what makes it special and decide what they would like to explore next.
A clearer presence, with fewer loose ends
Newbarn Farm now has a central website that connects its cottages, fishing, Google profile, social channels and booking platforms.
Visitors can understand what is available and find the information they need more easily. For Alex and his team, it also means less time managing conflicting details and more time concentrating on the farm and its guests.
“They have saved us so much time and done a better job than we could have ever hoped to do.”
Does your online presence feel more scattered than it should?
You may not need to throw everything away and start again.
Sometimes the most valuable first step is bringing the loose ends together, clarifying what connects to what and creating one reliable place that your customers can trust.
If your website, Google profile, social channels and branding are pulling in different directions, let’s talk it through.
Let's discuss your project
Tell us what’s happening, what you’d like to improve or what you’re trying to achieve.
We’ll help you find the most useful next step.