Palace Theatre
Bringing new energy to a historic theatre… a brand transformation that stole the show
The Palace Theatre in Paignton had a rich history but needed a fresh identity to match its future ambitions. While beloved by theatre-goers, it struggled to attract a wider audience and position itself as a dynamic hub for entertainment, comedy, and events.
Maureen and Deirdre had a bold vision, to turn the theatre into a vibrant, must-visit venue for all.
The challenge
The Palace Theatre in Paignton has long been a cultural gem, but it needed a fresh, exciting identity to match its ambitions for the future. While it was well-known for its traditional theatre productions, Maureen and Deirdre had a bigger vision, to establish the Palace Theatre as a must-visit venue for all kinds of entertainment, from live music and comedy to private and corporate events.
Despite its fantastic offering, the theatre risked being overlooked in the competitive entertainment space.
Without a bold, modern identity and a marketing strategy to showcase its diversity, it struggled to attract wider audiences, secure top-tier acts, and unlock new event opportunities.
That’s when they reached out to us.
The brief
Maureen and Deirdre wanted to breathe new life into the Palace Theatre with a brand identity that reflected its evolving role as a vibrant entertainment venue. While it had a loyal following, they needed to attract a broader audience and showcase the theatre as more than just a place for traditional plays. They envisioned a brand that would position the Palace Theatre as a fun, welcoming, and dynamic space, offering everything from live music and comedy to private and corporate events.
To achieve this, they needed a fresh, engaging visual identity that would stand out, along with marketing materials that would create excitement, drive ticket sales, and reinforce the theatre’s presence as a key cultural destination. Above all, consistency across all branding touchpoints was essential to ensure a professional, cohesive message that would support their growth ambitions.
What we did
Working closely with the Palace Theatre team, we created a bold and engaging brand identity that reflected their new direction and ambitions. This included:
The Palace Theatre had the ambition, and we brought the strategy to make it happen. Our goal was to create a bold, audience-friendly brand that would capture the theatre’s personality and showcase its incredible entertainment lineup.
To achieve this, we:
Refreshed the branding & logo
A new identity that reflected the theatre’s fun, cultural, and inclusive spirit.
Designed marketing & promotional materials
Eye-catching brochures, posters, and event assets to increase visibility.
Created a seasonal brochure
Professionally designed to highlight their diverse lineup and encourage bookings.
Developed ticket wallets
A stylish and practical addition that enhanced the guest experience.
Introduced membership cards
Encouraging audience loyalty and repeat visits.
Designed branded stationery
Consistent, professional branding across all communications.
Produced pop-up roller banners
High-impact display materials for promotions, events, and venue branding.
With a striking new brand and cohesive marketing, the Palace Theatre was ready to take centre stage.
The Success
Since the rebrand, the Palace Theatre has transformed into a thriving cultural hub, attracting high-profile acts and expanding its event offerings. The results speak for themselves:
English Riviera Tourism Awards – Recognised for Access & Inclusivity and Tourism Innovation
Best Live Performance Theatre – Family and Visitor Attraction Awards
Beyond the accolades, the Palace Theatre has welcomed a wider variety of performances and secured bookings for private and corporate events, including a wedding in 2020!
With a strong brand in place, the theatre is now a must-visit entertainment destination, attracting both audiences and performers alike.
“Working with Frankman has given the Palace Theatre a new lease of life and energy.”
Maureen McAllister, Operations Director, Palace Theatre Paignton
A strong brand creates excitement, engagement, and opportunity. The Palace Theatre’s transformation has set the stage for an exciting future, and we’re thrilled to have played a part in it!
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