PRIMARY PLANET TUTORING
Turning teaching experience into a brand children want to explore
OUR WORK > PRIMARY PLANET TUTORING
Brand identity, bespoke illustration, website design and launch materials
After 25 years in primary education, Sharon Vallance decided to take everything she knew about helping children learn and build a tutoring business of her own.
She had the experience, the passion and a clear idea of the nurturing environment she wanted to create.
What she didn’t have was a brand or online presence to bring that idea to life.
We helped Sharon turn Primary Planet Tutoring into a warm, imaginative and professional brand that parents could trust and children could feel excited to be part of.
The result is a distinctive identity, a welcoming website and a business that launched with confidence.
The project at a glance
Client: Primary Planet Tutoring
Sector: Education and tutoring
Support: Brand identity, logo design, bespoke illustration, website design, social media templates and marketing materials
Goal: Launch a trusted and welcoming tutoring business that appealed to parents and children
Twenty-five years of experience, but a brand starting from scratch
Sharon had spent 25 years working in primary education and understood exactly what children need to feel supported, encouraged and ready to learn.
When she decided to launch Primary Planet Tutoring, she wanted to create a nurturing service for primary-aged children who needed additional support, greater confidence or the opportunity to challenge themselves.
The idea was strong, but everything around it still needed to be created.
Sharon needed an identity that felt professional enough to reassure parents without becoming formal or institutional. It also needed enough warmth, colour and personality to connect with the children themselves.
This wasn’t simply about designing a logo.
It was about creating a complete world for Primary Planet and giving Sharon the confidence to take her new business forward.
Creating a world children could feel part of
We worked closely with Sharon to understand her ideas, her teaching style and the atmosphere she wanted children to experience.
The Primary Planet identity needed to feel nurturing, imaginative and full of possibility. It had to stand apart from more traditional tutoring brands while still giving parents confidence in the quality and professionalism of the service.
Mark developed a playful but polished identity featuring bespoke, hand-drawn animal characters.
The illustrations introduced personality into the brand and helped create a visual world that could grow across the website, social media and wider marketing.
Rather than feeling like another classroom, Primary Planet became somewhere friendly, engaging and safe for children to explore.
Building the website around parents and children
The website needed to speak to two audiences at once.
Parents needed to understand Sharon’s experience, the support available and how tutoring could help their child. Children needed to see a place that felt welcoming rather than intimidating.
We created a friendly and easy-to-navigate website that explains the different areas of support, including phonics, reading, writing, maths and 11+ preparation.
Clear routes through the website help parents explore the sessions, understand Sharon’s approach and take the next step towards finding the right support for their child.
The bespoke illustrations, warm language and colourful design bring the Primary Planet personality into every part of the experience.
Preparing the brand for launch
A new business needs more than a logo and website.
We created social media templates and supporting marketing materials so Sharon could introduce Primary Planet consistently and begin building awareness.
Every element was designed to feel part of the same recognisable world, giving Sharon the tools she needed to promote the business professionally from the beginning.
With the brand, website and marketing materials working together, Primary Planet was ready to launch with a clear identity and a confident message.
From a leap of faith to a thriving tutoring business
Primary Planet Tutoring launched with a brand that feels completely connected to Sharon’s personality, experience and approach to learning.
The website and social channels began generating enquiries, while the friendly visuals and clear messaging helped the business stand out in a busy tutoring market.
Most importantly, Sharon was able to move into self-employment with a professional presence that gave parents confidence and helped her attract families who were the right fit.
Primary Planet didn’t just look ready for business.
It felt like a fully formed world that children could belong to.
“They really understood what I wanted to create and brought it to life in a way that feels completely ‘me’.”
Is there a brilliant business still living in your head?
You may already have the experience, the ideas and a clear sense of the difference you want to make.
What you might need is someone to help shape those ideas into a brand that other people can see, understand and believe in.
If you’re preparing to launch something new or your existing brand no longer captures what makes your business special, let’s talk it through.
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