REGOLA DIGITAL CONSULTING
Building a brand that inspires confidence and starts conversations
OUR WORK > REGOLA DIGITAL CONSULTING
Rebranding, printed materials and interactive exhibition design
Regola Digital Consulting helps businesses make sense of cyber security, improve their protection and work towards Cyber Essentials certification.
Their expertise was there, but their existing branding wasn’t communicating it clearly. They wanted a more professional, trustworthy identity that better reflected the business behind it.
We helped Regola refresh their brand and bring it to life across leaflets, flyers, coasters and exhibition displays. We also created an interactive wheel that gave visitors a different way to explore Cyber Essentials and start a conversation with the team.
The result was a consistent identity and a collection of practical marketing materials that Regola continues to use at events.
The project at a glance
Client: Regola Digital Consulting
Sector: Cyber security and digital consulting
Support: Rebranding, logo design, leaflets, flyers, branded coasters, exhibition banners and an interactive exhibition activity
Goal: Create a more professional and trustworthy identity, clarify what Regola does and help the team engage potential customers at events
Expertise that deserved a clearer first impression
When people are looking for help protecting their business, confidence in the people giving that advice matters.
Regola’s existing identity wasn’t doing justice to their expertise. The stylised lettering was difficult to interpret, and the overall design felt dated and unclear about what the business offered.
They needed a brand that helped people recognise them, understand their area of expertise and feel comfortable approaching the team.
That meant creating a more professional appearance while keeping the business approachable, particularly for people who might find cyber security unfamiliar or intimidating.
Giving the identity a clearer shape
We kept Regola’s existing colour scheme, retaining a connection to the original brand while developing a new visual direction.
A faceted pentagon became the central symbol, paired with clearer, more legible lettering. The combination gave Regola a distinctive identity that could be recognised at different sizes and used across a wide range of materials.
From a small coaster to a large exhibition banner, the new design gave everything a consistent starting point.
Bringing the brand into everyday marketing
With the new identity in place, we developed leaflets, flyers and branded coasters to support Regola’s promotional activity.
The aim was to make each piece feel part of the same business, wherever someone encountered it.
Printed materials gave the team something to share during conversations and leave with potential customers. The coasters brought the brand into a useful everyday item, while the exhibition banners carried the identity into larger spaces.
Together, these materials gave Regola a coordinated presence for meetings, promotions and events.
Putting a new spin on cyber security
An exhibition stand needs to give people a reason to stop.
For Regola, we created an interactive wheel that invited visitors to take a spin and explore a myth or fact about Cyber Essentials.
It was a simple way to make a technical subject more approachable. Visitors didn’t need specialist knowledge to take part, and each spin gave the team an opening to explain an issue, answer a question or talk about a common misconception.
Designed to work alongside the exhibition banners and printed materials, the wheel brought the refreshed brand into an activity people could join in with.
It also gave Regola something they could use again, with the wheel and displays going on to appear at further events.
What changed
A clearer, more professional identity
The new logo replaced the difficult-to-read lettering with a distinctive symbol and clearer typography, giving Regola a stronger visual foundation.
Consistent materials across different settings
Leaflets, flyers, coasters and exhibition displays now share the same identity, helping the business present itself consistently.
An approachable way to start conversations
The interactive wheel gave the team a practical way to introduce Cyber Essentials through participation, questions and discussion.
A brand that keeps working beyond the first event
Regola has continued to use the wheel and exhibition displays at subsequent events, extending the value of the work beyond its first outing.
Following one exhibition, the team shared that they had enjoyed plenty of conversations and received positive comments about the branding and design throughout the day.
The project gave Regola both a refreshed identity and a set of useful materials to support how they meet people and introduce their services.
“Special shout out to DuoDot Ltd for our amazing branding and design. Lots of positive comments all day!”
Emily Godowski
Regola Digital Consulting via LinkedIn
Is your brand giving people the confidence to trust you?
You know your business delivers. But does the first impression you make reflect the expertise behind it?
If your branding feels dated, your materials look disconnected or people struggle to understand what you do, we can help bring things into focus.
Together, we’ll create a clearer identity and practical marketing materials that help you introduce your business with confidence.
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